Asere

Drawing their inspiration from traditional Cuban son, seven young musicians formed Asere in the 1990s to create roots music with a contemporary edge. Whilst respecting the musical soul of their forefathers they wrote new songs and inventive arrangements developing a sound for a new generation delivered with an explosive punch. Their fresh energy, endearing personalities and powerful performances soon attracted attention in Europe. They went on to perform all over the world from Norway to Sri Lanka and finally onto the United States building a strong global following. Across five albums and several special projects, including a collaboration with legendary drummer Billy Cobham, Asere made their mark and continue to move Cuban music forward. Fellow countryman and colleague Eliades Ochoa warmly described their role within the tradition as “Son del Nuevo Milenio”.